New Major Milestone Reached Following Latest Marketing Campaign
Sydney, May 6, 2024 – Crypto.com today announced it has surpassed the 100 million global user mark – the latest significant milestone for the company founded in 2016 and the industry leader in regulatory compliance, security and privacy.
This milestone was reached in the immediate wake of Crypto.com’s latest Fortune Favors the Brave brand film, INEVITABLE, which celebrates conviction, achievement against all odds and staying focused on the additional goals ahead. Crypto.com’s user base has doubled since the first Formula 1 Crypto.com Miami Grand Prix in May 2022.
“Positioning our brand through engaging campaigns and iconic partnerships has made Crypto.com a household name,” said Kris Marszlek, CEO of Crypto.com. “But I’m most proud of the fact that we’ve surpassed the 100 million user milestone while building the most widely regulated platform in the industry by leading in global licenses and registrations. There were no shortcuts to this milestone. It was a team effort and we will keep building for the next 100 million users.”
Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events, including hosting the NBA and NHL Playoffs at the historic Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix. The latest Fortune Favors the Brave campaign was introduced on social media by Crypto.com and Eminem on Friday, April 26, and premiered on broadcast television during the Los Angeles Lakers NBA Playoff game held at the Crypto.com Arena on Saturday, April 27. The campaign is progressively rolling out to countries around the world.
“Becoming the world’s most well-known crypto brand didn’t happen overnight, nor did reaching this important user milestone,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com. “For almost a decade we have been building for the long term – with safety, compliance, and trust at the core. This is what truly distinguishes Crypto.com, and it is reflected in our long-term partnerships and our latest film. We have come so far and we are excited about what is ahead.”
Media Enquiries
Cameron Micallef
Honner
E: cameron@honner.com.au
T: +61 411 825 324
About Crypto.com
Founded in 2016, Crypto.com is trusted by more than 80 million customers worldwide and is the industry leader in regulatory compliance, security and privacy certifications. Our vision is simple:
Cryptocurrency in Every Wallet
. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation.
Learn more at https://crypto.com.
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